Raising accounting’s profile through social media
What happened
An initiative aims to get accounting students more active on social media to raise the profession's profile and help students secure better employment. The program targets thousands of students and cites a sector talent shortage as context, which makes it a potential medium-term pipeline development. Watch whether the program translates into structured internship or campus-hire partnerships that suppliers can lean on
Why the category manager should care
Treat this as a developmental talent signal that could reduce future supplier staffing pressure, but do not rely on it for current delivery needs
Key facts
- Program targets accounting students in Australia and globally
- Demand for accountants, auditors, and finance roles is also forecast to rise by approximately
- “That’s the ultimate outcome for students is to place them in employment and to gain experien
- Targeting accounting students around the world, the social media program encourages them to e