Ingram Micro launches Great Migration for AI-ready PCs
What happened
Ingram Micro launched The Great Migration to help partners move customers to Windows 11 Pro and AI-ready devices through a coordinated channel programme with Microsoft and hardware partners. The programme combines OS upgrades, device refresh and AI readiness into a single customer conversation with partner incentives, workshops and technical support. Watch whether partners use incentives to lock delivery terms or bundle staged acceptance and local support SLAs into deals
Why the category manager should care
Treat this as a real sourcing lever: resellers are packaging OS upgrades, device stock and AI enablement together, so procurement can demand staged acceptance and local SLAs as part of channel deals
Key facts
- Programme to move customers to Windows 11 Pro and AI-ready devices
- Includes education, technical support, customer workshops and partner incentives
- Frames OS upgrade, device refresh and AI readiness into a single sourcing conversation