Adapt supplier strategy for AI-driven advisory demand in accounting

What happened

MYOB modelling and its Accounting Industry Monitor show Australian small and local accounting practices are using AI and automation to shift from compliance to higher‑value advisory work. The report draws on responses from more than 300 practice leaders and highlights recruitment and security as material barriers to adoption. Watch whether suppliers start packaging platform subscriptions and tighten quote windows as practices move to integrated advisory workflows

Why the category manager should care

Treat adoption as durable demand for integrated tooling and advisory delivery rather than a one-off efficiency story, because practices are actively pivoting workflows and revenue models

Key facts

• MYOB survey draws on more than 300 practice leaders and decision makers
• Over a five-year period, as the growth gap compounds, this annual revenue boost is projected
• “Nearly half of the accounting professionals surveyed (49 per cent) said the biggest barrier
• ” “Security is the next concern for 44 per cent of respondents, while more than a third (39 p

What happened

The ATO has warned taxpayers that lodging returns too early increases the chance of amendments and delays. The agency’s data‑matching and correction activity has been substantial, producing workflow and rework pressure for tax agents and their supplier partners; buyers should watch how this pressure translates into supplier mobilisation and fee policies

Why the category manager should care

Expect timing-dependent rework that suppliers may price or constrain; verify how incumbents handle early-lodgement amendments before committing major tax-season work

Key facts

• ATO issued corrections for over 140,000 personal returns last year
• ATO data-matching resulted in corrections to over 595,000 personal filings

What happened

The Accountants Daily tax section aggregates ATO reminders, audit office plans and practitioner guidance that can affect compliance workflows. It highlights recurring themes — ATO cautions, ANAO accountability plans and practitioner guidance — but is a rolling feed rather than a single event; monitor it for concrete ATO policy changes that create procurement implications

Why the category manager should care

Use the feed to spot emerging ATO policy or enforcement items that will change supplier workload or contractual obligations

Key facts

• Section includes ATO reminders and the ANAO 2026–27 accountability plan
• Contains frequent practitioner guidance and cautionary notices for tax agents