Private credit: The new capital architecture in the age of advisory
What happened
Aquamore and other private lenders are pitching private credit as faster, more flexible commercial funding through accountant intermediaries. The service can move from application to assessment within a short window and targets SMEs needing quick capital, making capital-advisory a practical product to offer clients. Watch whether accounting firms start packaging advisory plus funding offers and how that changes commercial terms with suppliers
Why the category manager should care
Treat growing private-credit offers as a supplier capability shift that can change scope and fee structures for capital-related advisory
Key facts
- Short-term commercial funding product aimed at SMEs
- Streamlined application-to-assessment flows cited as a competitive advantage
- Lenders working exclusively through finance brokers and accountants