Ennovo – getting compost into the agricultural market
What happened
Ennovo is helping compost producers access agricultural markets by coordinating quality assurance and technical support. The article stresses that farmers require consistent, tested product and trusted agronomic advice for adoption at scale. Watch whether buyers start demanding field trials and third‑party test evidence as part of procurement shortlists
Why the category manager should care
Treat farmer adoption as a quality gate; require laboratory maturity and contaminant testing plus demonstration plots when awarding supply to agricultural customers
Key facts
- Focus on consistent, high-quality compost to unlock farm uptake
- Agronomist involvement is critical to farmer trust and adoption