Amazon's LTL gap has a name: Forward Air
What happened
Amazon expanded its LTL network to external shippers, creating a national economy LTL platform that covers one‑to‑six pallet shipments using roughly 30 terminals. Analysts say Amazon lacks an expedited premium tier today and that acquiring or partnering with a carrier like Forward Air would be the fastest way to add time‑definite premium capability; watch for M&A or partnership moves
Why the category manager should care
Treat this as a real change in competitive supply for economy LTL lanes; it creates alternative routing and pricing that can be tested against incumbent contracts
Key facts
- Platform built around one–six pallet shipments
- Operates an asset‑light model across ~30 terminals
- Analyst focus on Forward Air as a near‑term expedited fit