Compost’s role in building healthier soils
What happened
The International Compost Alliance (represented by AORA locally) ran a campaign positioning compost as a strategic resource for soil health rather than merely a diversion outcome. The piece highlights practical resources (the '6 Cs') and site-level uses across sporting fields, council parks and orchards, which makes demand operationally real for municipal grounds programs. Watch whether site teams begin specifying purchased compost, certification or traceability requirements that change contract scope
Why the category manager should care
Treat the campaign as a credible demand driver for public-site compost supply because it ties compost to everyday grounds use-cases that sites will likely cite to procurement
Key facts
- ICA/AORA campaign with practical soil-health resources
- Guidance includes the '6 Cs' framework for healthy soils
- Use cases cited: sporting fields, council parks and orchards